Products | Brown Lures


The Devil Eye is our top selling soft plastic fishing lure. Its versatile design makes it great whether you are fishing for redfish, speckled trout, bass or even striper. Read more about the Devil Eye and see available colors


The Sea Devil is our oldest soft plastic fishing lure. Its versatile design makes it great whether you are fishing for redfish, speckled trout, bass or even striper. Read more about the Sea Devil and see available colors


Our new TruLoc Jigheads will make your fishing lures last longer than ever! The special, spring-locking design digs into your soft plastic lure to get a solid grip and prevent the lure from tearing. This greatly reduces wear-and-tear, which means more time fishing and less changing lures. Read more about our Fishing Hooks