Inventory Update and Academy Availability
We're working hard here to get ready for the spring season and get all of those special colors you want in stock. We recently added a few more colors to our availability, like Pink Hologram with more to follow. There should be more colors added just about every week as we gear up.
Also, we've gotten a lot of questions about the availability of our lures in Academy Sporting Goods lately. The short answer is that they don't carry much fishing inventory in the winter, and our sales were higher than expected so most stores are running low. They have started stocking up and we sent out shipments both last week and this morning to replenish. Within a couple of weeks I would imagine they will be well stocked. We have also had conversations with Academy about expanding our selection of both Devil Eyes and Flappin Devils, as well as adding the BMF (plus a few other nice surprises for you later). Look for the BMF and some other colors maybe later this spring.