We are very excited to announce the return of two old-time favorite colors in our Devil Eye lures - Bone and Avocado. These colors have been catching fish for longer than we've been fishing, and it's hard to argue with results like that.  Avocado has a translucent green body and red glitter that really shines in the sun, plus a bright orange-red tail for some serious contrast. If you throw topwaters then you're probably familiar with Bone - it's less common in soft plastic...

 It's time for our first ever "Get Hooked on Brown Lures" sale. What does that mean exactly? Well if it has a hook, then it's on sale now.Our hot new lure, the BMF's are on sale for $4.49The trusty TruLoc Jigheads are just 2.99 for a 5-packIf you're a traditionalist grab a 5-pack of our Standard Jigheads for just $1.50 This sale is good for the next week, only available here on BrownLures.com. As usual, all orders come with a free Brown Lures Decal sticker (which can...

 It's paddle tail season here at Brown Lures, and we're kicking it off with big savings on all Flappin Devils. If you haven't thrown one of our Flappin Devils yet you're missing out. It really is the easiest to use lure we have ever made - just cast and let the tail kick back and forth while you retrieve. You can bump, twitch, roll or whatever you want with it just so long as you keep it in the water. We originally made this lure for targeting redfish and sightcasting in shallow...

 It's that time of year again, and we're bringing back one of our popular specials from last year. We could setup a booth and haul all of that inventory around, for you to travel a long distance (plus pay for parking) or.... we could just pass the savings on to you. For the next 2 weeks we are offering free Priority Mail shipping on all orders placed through our website, regardless of size/items/quantity etc.  No coupons or codes necessary. Just add whatever fishing...

 We are about to close out our 5th year of business and wanted to thank you--by having our biggest sale ever. For the next week every bag of fishing lures is just $4, no matter what style or color. This is a great opportunity to stock up and save for winter and spring fishing, maybe even knock out some early Christmas gifts. We wouldn't be here if it wasn't for you all, so we really wanted to give you a great deal. We appreciate all of your support over the years, both through...

Fall fishing is coming up quickly and we want to make sure you are prepared, plus save you some money in the process. Some colors work better than others this time of year, so to make it easy for you we put together our Fall Fishing Packwith our best recommendations.  This pack contains 4 different bags of lures and one pack of our 1/8 oz TruLoc Jigheads. Here’s why you need these items: Devil Eye Pearl: This trusty old color has always been one of the most reliable,...