It's paddle tail season here at Brown Lures, and we're kicking it off with big savings on all Flappin Devils. If you haven't thrown one of our Flappin Devils yet you're missing out. It really is the easiest to use lure we have ever made - just cast and let the tail kick back and forth while you retrieve. You can bump, twitch, roll or whatever you want with it just so long as you keep it in the water. We originally made this lure for targeting redfish and sightcasting in shallow...

We would like to introduce you to the newest member of the Brown family, the Flappin' Devil. This special lure has been in the works for more than a year now. We have taken our time to make sure everything on it worked just right, from the tail action to the sink rate to casting ability. We spent a lot of time and field testing just to get the balance where we wanted it, and now we feel pretty confident that the Flappin' Devil is one of the best "paddle tail" type lures around. It should...

The Flappin' Devil is the first new product of the year for us to release. It's an idea we've been tinkering, designing, and developing for the past 6 years. In the early stages we knew that something with a paddletail would be very beneficial to our existing lineup, but we didn't know it would be this good.Getting that perfect balance of castability, action, general acceptance, and visual appeal is a difficult thing to do in our industry since our customers demand the best. Probably the...