Recent posts about fishing lures, news, tips and more

Flappin' Devils - Available at your local retailers

If you haven't had the opportunity to fish with the new Flappin' Devil, then you're missing out! The Flappin' Devils have been making their mark all along the coast since their debut in early February. One of the biggest reasons for this is that the Flappin' Devils are probably the easiest soft plastic in your tackle box to fish with. Just cast it out and retrieve!



2010 Spring Cleaning Clearance

Right now we're in the process of clearing out some old products that are collecting dust on the shelves. Most of these are the Sea Devils since they're being discontinued indefinitely. Included in our spring clearance sale are what we call Brown Lures "Seconds" which are basically lures that either didn't make the cut to go in a retail pack or didn't match our color lineup.



Upper Laguna Madre and Baffin Bay Fishing Report - Dustin Grohman

With the weather changing daily, from hot to cold, the water temp has also been changing. Normally, this time of year, after the 'cold season' is perfect for huge speckled trout and black drum. However, with the weather acting the way it is, fish are having a hard time finding a suitable water depth. After the last freeze, when the weather got back into the 70's, I hit 4 huge trout, over 32" on the King Ranch Shoreline on neutral color Brown Lure soft plastics with Brown tru-lock jigheads.



Meet our newest addition - The Flappin' Devil

Flappin Devil redfish fishing lure soft plastic

We would like to introduce you to the newest member of the Brown family, the Flappin' Devil. This special lure has been in the works for more than a year now. We have taken our time to make sure everything on it worked just right, from the tail acti...



Flappin' Devil - The Devil Eye : Reinvented

pink flappin devil soft plastic saltwater fishing lure

The Flappin' Devil is the first new product of the year for us to release. It's an idea we've been tinkering, designing, and developing for the past 6 years. In the early stages we knew that something with a paddletail would be very beneficial to ...



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